Conversion rate is a position of the usability of your website, relevancy of the incoming traffic, quality of your products, and various other reasons. The conversion rate of a website averages around 2%, so for around 100 visitors, you can expect to get two customers.
As a business, you tend to often be found in a loop of working on various strategies with no results. However, in this blog, we share with you practical and proven strategies which will help you increase your website conversion rate and your profits!
Strategies To Increase Conversion Rate on Your Website
Collect and Analyze Visitor Data.
Data is a key player in conversion, as that helps in decision-making and strategy drafting. Tracking and analyzing the website data and understanding visitor behavior should be a part of your strategy.
Below are a few pointers on the data that should be tracked.
- User behavior on your landing pages
- Data about the return customers and average order values
- Customer feedback or Net promoter scores (NPS)
- Information on traffic and traffic sources
- The bounce rate of web pages and the forms
- Click-through rates of the marketing campaigns and advertisements
Tracking a visitor’s behavior on your website and having data with you allows you to see how people interact with your site, what content they browse, and the entire customer journey.
With this information, you can create the user persona of your ideal user!
Include Reviews
As per a recent survey, 89% of consumers check online reviews before making a purchase.
A Trustpilot-commissioned survey also mentioned that
49% of consumers think positive reviews are one of their top three purchase influences.
Data shows clearly that your brand’s online presence and reputation impact your conversion rate, which is why you should include social proof on the site.
Subsequently, it is also important to add testimonials and reviews on your website, as it vouches or assures your visitors that your product or services were enjoyed and cherished.
A/B Testing
A/B Testing is really important to determine what are the factors that have an impact on your website. It is always better to identify the factors which are working for your website and the ones which need to be discontinued, for which A/B testing is really important. See which types of colors, copy, layouts, texts, and CTAs work for your audience.
Assessing The Conversion Funnel
Analyze the user journey and conversion on your website to understand the stage where visitors are dropping off and determine the reason as well. At each stage, you will notice multiple reasons for people failing to take the next step. You can optimize these steps and provide probable solutions for each stage, in turn boosting your conversion rate.
Eliminate Unnecessary Distractions.
It is better to avoid Analysis paralysis on your website. Analysis Paralysis is when the visitors have too many choices exhibited, because of which they cannot make a decision. It is important to get rid of anything which would distract the user from making a choice. A cluttered page, or a page which is difficult to navigate, is less likely to convert visitors.
Optimize the Copy Of Critical Pages
Despite repeated efforts, if your conversion rates are not improving, it is time to make a radical move on your website. Instead, try to alter the layout and design and implement best practices to see if conversions improve. The fundamentals of the high conversion page design are the body of the material and the case studies that reveal how the website is being used.
Communicate Your Value Proposition.
Clearly communicate the value proposition on your landing page; you need to know your audience. The copy of your website should appeal to your target audience; it should target their pain points and address their needs. Your copy should mention how your product can solve the target audience’s problem.
Apt CTA For Conversion
The general CTA, such as “Sign up” and “Start trial,” won’t have the impact that you are expecting. Generic CTA does not appeal to anyone. Try to write a more personalized CTA. Personalized CTAs speak and appeal to your audience. As per the survey by SmarterHQ, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests.
To know how to personalize your marketing strategy, read the complete guide to personalization in Digital Marketing.
Perform Competitor Analysis
Understanding your competitor’s strengths and weaknesses helps you have an upper edge over your rivals. It enables you to use this information to highlight your USPs and their strengths over your competitor’s weaknesses.
This is also one of the good ways to step into your customer’s shoes
and measure up to them.
Localize Your Content
Many visitors are on the fence about buying your service, and these last-minute doubts are what hold them from making a decision. Live chat tools serve best for these visitors. Alongside this, having a live chat tool will help maintain the website’s personalization. 51% of customers are even likely to stay with you or order from you if you offer live chat, according to Kayako.com.
Conclusion
The tactics mentioned in the article can serve as pointers for you to start with in order to improve your conversions and marketing ROIs.
Having said that, keep in mind that at the end of the day, we’ve all been consumers before, put yourself in your customer’s shoes and implement strategies that would drive you to make a purchase off your site.
If you want to outsource the digital marketing of your business, then DMC is the right digital marketing agency for you. DMC is a well-known digital marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested, and skillfully planned Digital Marketing strategies garnering businesses more revenues and leads.
You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.