Getting your business noticed online is just getting tricker day by day. More businesses are getting set up and are craving consumers’ attention online. Social media is helping brands connect with their target audience. Truth be told, gone are the days of organic reach; paid advertising is becoming as important as having a good strategy and content. 

Social media Marketing is good for most brands, as they can get right in front of the audience and convince them to make a purchase. However, a successful social media strategy comes only with forethought and planning. 

Subsequently, the content that you select for your ads has to be thumb-stopping. Your ads need to be relevant and intriguing, and they should disrupt users in the scrolling behavior and make them want to engage with your ad. 

What is social media advertising?

Social media advertising is a type of digital advertising which focuses on paid reach, which means money is spent to get your product or the content in front of your target audience, in contrast to organic reach, where the content is distributed as per the algorithm. Social media advertising is hyper-direct, as your content will reach your intended target audience. 

Types Of Social Media Advertising 

All the major social networks offer advertising options, but that does not mean you have to run ads on each and every platform. So, while choosing the platform where you want to run ads, it is essential that you understand which platform is widely used among your target audience, and another thing to be considered is which social media app your content naturally strikes a chord with, where it performs organically well. 

Facebook Ads

With FB ads, you can achieve engagement, awareness, traffic, leads, and sales. Like Instagram, FB ads appear throughout the app, such as stories, Messenger, user feeds, marketplace, etc. They look like normal posts but have sponsored tags, CTA buttons, catalogs, etc.

Different types of ads options available within Facebook are as below

 

• Image
• Video
• Carousel
• Playables
• Collection
• Slideshow
• Stories 
• Messenger 

 

Image 

Image ads are the most basic format. For example, businesses can use single images to promote their products, services, or brand across different ad types, placements, and aspect ratios.

Video

The next one is video ads, ads through which businesses can showcase products, services, or brands through a single video. This is especially good if they intend to display moving elements.

Carousel

Carousel ads are where brands can display up to ten images or videos, each with a specific description, link, or headline. 

Carousels are a great choice for different products, with each product having a specific landing page for it.

Stories

 

Stories ads are also an option that brands can select, and story ads can be made up of Images, videos, and even carousels.

Messenger

Messenger ads are more personal as they show up in the messenger tab. As per new user behavior reports, users spend most of their time on Messenger, so Messenger ads can be quite effective and also a conversation starter with your brand.

Instagram Ads

 

Facebook owns Instagram, and just like FB ads, you can achieve engagement, awareness, traffic, leads, and sales with Instagram ads.

The customer targeting option is available with IG ads; you can also define audience behavior, activities, interests, demographics, create lookalike audiences, etc.  

Instagram ads appear on users’ feeds, stories, in Explore, and at Instagram shops. All the posts have sponsored tags, and adding a call to action is a must. 

Carousel

In an Instagram carousel ad, viewers swipe to scroll through different images with different products assigned to each page. 

Instagram Story

Instagram Story ads can use photos or videos up to 120 seconds long. These ads display in full-screen format between people’s stories.

Reels

Instagram is endorsing reels heavily, so a boosted Reel has a high case of getting both paid and organic reach.

Just like regular Reels, ad Reels appear in-feed, on the Reels tab, and in Explore).

Instagram Shop

As the name suggests, you can advertise your Instagram Shop on the Instagram Shop tab homepage. The main image appears as a title amid other shopping content; they learn more after they click on the product on the product details page.

Twitter Ads

Twitter ads, in terms of business objectives, provide awareness, consideration, and conversion. 

Promoted Ads

Images, text-only ads, videos, carousels, and moments can be promoted as ads. Advertisers can display the content to people who don’t follow them. The ads are labeled “Promoted” in the lower left-hand corner.

Follower Ads

With these ads, you can promote the entire Twitter account to the ones who don’t follow your brand and will appear in potential followers’ timelines. It will show up in Who to Follow suggestions and search results.

Takeover

There are two different types of Twitter Takeover.

• One is the Trend Takeover, where a sponsored ad can be placed in the What’s Happening and Trending tab.

• Timeline Takeover is an ad at the very top of the Twitter timeline when the user logs in for the first time of the day.

Twitter Live

Twitter Live is available for free, but a paid Twitter Live is a great option that helps brands maximize their reach.

Tips To Advertise On Social Media 

Understand The Objective Of The Marketing 

First and foremost, you will need to understand the objective of social media marketing as it clarifies your platform, the advertising solution, and even the creative approach you take.

Understand Your Intended Audience.

Each social network provides precise ad targeting, and you’ll need to know who you’re attempting to reach to get maximum value for your money. 

At this stage, creating audience personas helps determine the target audience segments. 

Mobile-friendly Ads 

Over 3.25 billion people access social media via their mobile phones, so your ads should be optimized for mobile screens. 

Mobile optimization is important for your social media marketing ads and many elements of your business. Click here to read more. 

A/B Testing 

Performing A/B testing is an amazing technique to understand which one is the star ad of your campaign. Once you identify that, you can go ahead and employ the best-performed copy throughout your social networks.

Measure and report on results

Measuring success is just as important as understanding the objective of your social media ad. It helps you know what worked for you and what could have been better, which you can implement in the future.

A significant aspect of establishing ROI is measuring your outcomes and understanding the value your advertising provides in terms of sales, engagement, and impressions.

Conclusion 

Social media ads are vital for business. However, there needs to be a proper strategy to execute it properly and ensure the best results. Take the time and understand your goal, target audience, funnel, content required to reach the goal.

If you want to outsource the digital marketing of your business, then DMC is the right digital marketing agency for you. DMC is a well-known digital marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested, and skillfully planned Digital Marketing strategies garnering businesses more revenues and leads. 

You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.