With business digitalization and online businesses becoming more prominent, content writing is increasingly in demand. It is and will continue to remain an essential element of business. In this modern digitized environment, it is the content that your potential client engages with first – the first impression of your business. Textual content is what will help your business stand out. Interactive writing can help the audience connect with your brand and persuade them to take action.
With every business expanding online, thanks to the pandemic, there is a huge competition in the digital arena. Content has to be precise, to the point and catch the eye of the customer. The power of content can turn visitors into buyers and help you enjoy customer loyalty.
Statistics About Content Marketing
In this section, we would like to highlight the statistics of how content marketing is leveraged by businesses and the success they have received.
- As per Content Marketing Institute, 70% of B2C and 73% of B2B marketers use content marketing as their marketing strategy.
- As per the survey by Semrush, 91% of marketing pros achieved success in 2021 for content marketing.
- The content has increased by 207% due to the pandemic.
- A CMI B2B Content Marketing Study states 40% of B2B marketers have a documented content marketing strategy, whereas 27% have no strategy, and 33% have a strategy, but it’s not documented.
- The pandemic increased content usage.
Content Agency Vs In House Content Team
You may wonder why not get an in-house team of writers rather than an agency.
Well, a Content Writing Company would be best for your business because when you hire an agency, you hire a team of experts who have already worked with the best in the industry. They already have the creativity, efficiency and effectiveness required for you. Hence, many marketers and big brands prefer content-writing agencies.
According to a b2b research 2020 report, 55% of B2C and 84% of B2B website owners outsource their content requirements to an agency.
What Is Content Writing Services
“Content is the voice of your brand, and it is, therefore, important to allocate the respect, investment and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. However, this is what’s required if you want to take your brand from good to great in today’s communication environment.”
James Keady | Digital Marketing Manager, McLaren Automotive
First and foremost, let us try to understand what content writing is. Content Writing is the process of revising and producing information for webinars, screenplays, articles, advertising networks, research papers, websites, etc.
Creating material for all the platforms in various forms requires a lot of work and time. Thus, hiring a good content writing agency is essential as you can delegate the entire content-generating workload to them. The content writing agency takes care of the content strategy, research, quality, calendar, production, optimization, and delivery. It provides the ideal foundation for your company’s content marketing and advertising initiatives.
5 Benefits Of Hiring a Content Writing Company
Establishing Your Brand Value
Content writing services help you establish your brand in the marketplace; They provide value-added content which is both relevant to the time and the target audience. As a content marketer, they upload information and data, curated by SEO experts, RnD team and, of course, put across by skilled content writers. With such relevant and information-rich content, the visibility online will increase, leading to better branding for your business.
Streamlining The Voice Of Your Brand
When starting off, brands need to realize that the brand must have a brand voice uniform across all the platforms for the business.
A brand voice is your unique style of talking to your target audience, which should be consistent across your social media, website, and marketing collateral so that your audience can easily recognize your brand whenever they interact with your content.
There is a framework which is defined when it comes to brand voice, some of which include being real, orientation towards the product, being clear and honest, avoiding jargon etc.
It is crucial for any brand to have a voice and tone and stay consistent with it in every piece that reaches its customer.
Help In Boosting Online Presence
Another important tangent that the content writing agency looks after is the online presence of your business. Maintaining a strong online platform is crucial because it defines the business’s marketing. Content writing agencies can boost SEO for your business. SEO is the tool that helps to increase online traffic, and the agencies know best how to work on it.
Good content will attract the audience and will make them develop a positive influence on your business. It helps with decision-making, persuading the customers and helping your business set a firm foot in the online world.
Increase The Sales Conversion Rate
The content on the website and the landing pages needs to be persuasive, as this is what is in total sync with the right conversion ratio techniques.
It goes about as the right copy, seen at the right places, with the right CTA and the right tone, will help your traffic convert into leads. The sales or lead conversion is directly proportional to the quality of content and actions of the targeted audiences on the CTAs.
Diverse strategies are required to engage with customers and push the target audience to take some actions. These strategies need to be up to date because of how rapidly things change on the internet. The methods result from regular brainstorming, improvements, and experimentation to meet customers’ changing needs.
The main idea with good content is to get footfall to your landing page or website and convert it into a sale. You can expect your content marketing agency to take care of this.
Ranking on Search Engines
Google and search engines love clear, concise, consistent, and unique content. It should be high-quality, with the right combination of long and short-tail keywords, the right meta tags used, the right amount of words, the right number of backlinks and the right topic. This is right where the content marketing agencies strike, as they are well-versed in all the right ways and know exactly what the search engines love.
Final Words
Hiring a content writing agency can equip your business with growth, a marketing engine to boost sales and much more. Content commands presence as everything is based on content right from the brand presence, advertising, services provided, etc. Also, a significant percentage of the business market is a result of the digitization of commerce and the growing trend of online businesses.
There is always the option and opportunity to create content. However, in order for the content to work and provide your outcome, it has to be professional, business oriented with all guidelines followed. This is where a content writing agency will help, and it can be a key source for the growth of the business.
If you’re interested in outsourcing your business marketing, then DMC is the right digital marketing agency for you. DMC is a well-known digital marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested and skillfully planned Digital Marketing strategies garnering business more revenues and leads.
You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.