A 7 Step Marketing Checklist

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Marketing is very adventurous yet risky; moving beyond the current trends is quite necessary for marketing. The first step to any marketing project is creating a marketing strategy, and even breaking it down is having a well-informed marketing checklist to ensure your entire marketing plans and initiatives are executed smoothly.

In this article, we’ll explore what a marketing checklist is, why it is important to include it in a marketing plan and items to have on your marketing checklist.

 

What Is a Marketing Checklist and Why Should You Use It?

 

A Marketing checklist is a planned system that includes all the focus points that will help the marketing succeed! The variables that need to be considered while making a marketing checklist are as below

  • Audience demographics 
  • Market size and competition
  • Customer pain points and the buyer journey
  • Product-market fit 
  • Pricing strategies, Marketing approaches, and sales funnels
  • Local and international market variations 

These focus points mentioned above form a marketing checklist that ensures a good and comprehensive strategy for your next endeavor. 

A marketing checklist is helpful and integral in the marketing strategy as it helps you break down complex marketing initiatives. It helps the entire team track and executes important marketing activities effectively.

 

Components Of Market Checklist for a Powerful Strategy

 

SWOT ANALYSIS 

 

  • A SWOT has to be numbered UNO, as it helps determine whether the operations are sustainable or viable.
  • SWOT analyses are also done to ensure everybody is on the same page and the work is being done towards appropriate milestones.
  • The strengths and weaknesses part helps to identify the internal components that affect external factors involved in the project. 
  • With the help of SWOT, the marketing team gets insights on where to focus the growth efforts. It also provides a strong foundation and a systematic approach to developing business strategies.

 

Understanding Your Target Market

 

Identifying the target market must make it to the top of your checklist.

In a nutshell, A target market is a group of customers that are characterized by specific demographics such as age, behavior, and location, etc. The target market is considered the influencing factor for the marketing strategy. 

The target market decides the buyer persona for the business, the brand. So it is with keeping them in mind that spending on ads on the marketing strategies is decided. 

Below are a few demographics and behavior areas that are included in encapsulating the target audience

 

  • Location
  • Age
  • Gender
  • Employment
  • Income

 

Highlight Your Value Proposition Clear 

 

It is very important to highlight the benefits customers can expect. Questions to be included could be what benefits customers will receive, or how will your product or service solve customers’ problems, and in the world of such availability, why should they choose you rather than your competitors, what do you offer better than your customers?

 

Research To Be Location Focussed 

 

While you have highlighted the value proposition, you need to be careful about testing with different locations and niches. As what works in a certain location and niche may not work in others. Even successful brands find there are some markets where their products and services are in low demand. While you specify your value proposition correctly, it needs to be supported by a perfect market fit.

 

Competitors Analysis 

 

Understanding your competitor’s strengths and weaknesses helps you have an upper edge over your rivals. It can help you pinpoint your competitor’s strengths and weaknesses, enabling you to use this information to highlight your USPs. A good competitor analysis typically includes analyzing your competitors’:

 

  • Products
  • Objectives
  • Resources
  • Brand awareness
  • Pricing
  • Customers
  • Market Share
  • Marketing Initiatives 

 

Marketing Tactics 

 

Marketing Tactics in a marketing plan are being more specific, which could include your advertising. What are the elements under marketing which will be covered? For example, how much is allocated for print and how much for digital advertisements? Influencer marketing and direct marketing are other forms.

 

Is The Company Website Optimized For Mobile 

 

Brands need to determine the factors involved in a seamless purchasing experience, including identifying and optimizing online touchpoints and offline communications. When a customer has a positive mobile experience, they are more likely to return to the website again in the future. The focus of a business is always having visitors come back to your website, as this increases the chance of them becoming leads for the business. For brands to retain customers and convert their target audience into customers, they need to adopt a ‘mobile-first’ approach. 

 

User Experience 

UX combines different principles such as user search, content strategy, information architecture, interaction design, and visual Alongside; it should be accessible, easy, practical, findable, credible, valuable, and desirable. User experience is the qualitative foundation of any marketing. 

UX stats have displayed that companies that improved their website UX had seen an increase in their conversion lift by 83%. This shows that up-to-the-mark customer experience is essential for business and should also be an integral point in your checklist.

Conclusion 

 

Strategy is a strong element of any marketing. A marketing strategy checklist will ensure that your strategy has the right component and will also help you assess the progress and growth and if they align with your business goals. A marketing checklist comes in handy throughout the campaign. 

If you’re interested in having strong social media marketing for your business, then DMC is the right digital marketing agency for you. DMC is a well-known social media marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested and skillfully planned Digital Marketing strategies garnering businesses more revenues and leads. 

We at DMC (Digital Marketing Consulting) can help grow your business by developing your visibility and improving your online presence. 

You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.