Google is the largest search engine today. According to the internet live stats, it gets an average of 3.5B searches per day. It holds the 73% majority shares in the search engine market and it hosts 53% of all the online reviews.
Google My Business is a tool that authorizes you to control and optimize your business profile on google. In layman language, it is a list of profiles for your customer on google. It is absolutely free to use and comes with many benefits like search and map integration that allows consumers to discover your business
63% of users check reviews online on google before visiting a particular business. This demonstrates that your GMB profile can assist you as a dynamic instrument in lead generation and sales. Here in this guide, we will analyze different ways of attracting more leads and using your GMB profile to the fullest.
How to generate leads through Google My Business?
These are the effective ways in which a good amount of qualified leads can be generated through Google My Business:
- Optimize your profile:
The name, phone number, and address of your business should be accurate and consistent. Here we try to give as much information about the business as possible. You should fill in your company’s phone number and website address for people to access your business. It is important because 56% of actions taken on GMB listings are websites visits, 24% of customers actions involve clicks on the listings to call the business. You can link a social media handle in case you do not have a website.
- Reply regularly to review updates:
When customers buy online then they go through reviews to analyze the worth of a local business/product. 88 to 90% of people trust online reviews and consider them as equal to any personal recommendation. GMB always allows a consumer to leave feedback in the form of a review either good or bad. As a business, you should reply to each one of them irrespective of their nature. 62% of consumers are willing to leave feedback if asked for one and this can be done through social media, email, SMS, or even in personal conversation. A recent analysis found that there was an increase in customer conversion based on the average reviewing star rating of the business.
- Post to google my business profile:
Google my business can also work as a social media platform. You can post pictures of relevant content such as new announcements, offers, events, and products. Regular posting works for generating leads in several ways like expanding the number of interactions with consumers who come across your profile. Also, consumers who follow your google my business profile can get updates on new posts.
- Ask and answer the questions:
Concerned people can become leads in a jiffy and buy from you straight away if they feel connected. One of the ways to do that is by answering their questions and promptly clearing their doubts. For this there are two different options in google my business, first is the FAQ page where you and other customers can answer the questions asked. The second is with the help of a business feature. This feature allows a consumer to message when they see your business on the search or the map. According to a study conducted from 2017-2018, 75% of GMB listings views were on google search and 25% were google maps views.
- Use GMB insights:
It is a powerful integral reporting tool on the platform of google my business. It provides plenty of information about search visibility, consumer action, photos, reviews and more. The first section details the search visibility of the business listings with three different types of intent:
Direct Search – It refers to a customer searching for the name and address of the business.
Branded Search – It refers to a customer searching for brands that a business carries.
Discovery Search – It refers to a listing that appears after a customer searches for the product offered by that business.
Based on a study conducted on GMB listings across various industries, 84% of customers searches for business are discovery while 16% are direct.
Google has access to over 73% of the global search engine market. It is more important than ever to make your business visible on its platform. And Google my business is the best way to do that. It provides many advantages to your business along with assurance for eminent local search visibility, more reviews, and information.
As long as you keep your profile optimized, updated, consistent and accurate, your listing will result in profit. If you want to generate leads and sales through Google My Business, we at Digital Marketing Consulting can help to grow your business by developing your visibility and improving your online presence. We also provide an effective brand presence on all the other social media platforms, which will ultimately lead to the sale conversions and growth of your business. You can fill in the details at https://digitalmarketingconsulting.in/contact-us.php and our team will get back to you.