YouTube is a social media platform that is everyone’s favorite  – It has remained a source of interesting and entertaining content. However, it is also establishing itself as a necessary tool for marketers. Did you know? Almost 55% of marketers use YouTube as their marketing strategy.

“YouTube Marketing”! Have you ever heard of it and do you have your audience on YouTube? Or did you ever use YouTube for Marketing your products, services or brand? Not Yet?! Then you have to start your marketing strategy even on YouTube. This is because One-quarter of internet users stream video for 10 hours or more every day and According to Statista 2022, there are over 2.6 billion people globally, who use YouTube.

YouTube is a platform that is enormous, as it is localized for almost 100 countries and can be accessed in 80 different languages. And we suggest stepping into Youtube for marketing because almost 59% of executives would rather watch a video than reading text. And YouTube has become the 2nd largest Search Engine Result on the internet.

YouTube Marketing refers to the practice of marketing companies and products on YouTube’s platform, either through adding useful videos to a company’s YouTube channel or by employing YouTube advertisements. It helps improve your SEO and the overall brand presence. But do you know How to Optimize Your Content on YouTube? If no, then this article is for you…

How to Optimize Your Video Content on YouTube

As we already mentioned, This is the 2nd largest Search Engine Result on the internet. While developing compelling content is essential, it is not the sole criteria that determines success. There are various things you can do to optimize your videos so that they rank high on both YouTube and Google search results.

Creating and Optimizing your video’s metadata is the most important thing that you need to do for becoming a YouTube Marketing Pro. Metadata is the core of your video. It gives you all the required information of your video to the viewers or the audience. It includes title of the video, video description, tags, thumbnail, subtitles, category, and closed captions.

Title: Title is a crucial thing in your video, as people focus on the title you give for your video. The Title’s video should be clear and compelling. Your video’s title should be more curiosity generating to attract your audience. Always include the most important details and keywords at the start of your title. Finally, keep titles to 60 characters or less to avoid text being cut off in results pages.

Description: Description is everything, quite literally! Imagine a video that gives you no context is playing on your screen. There are high chances that you skip it without a second thought! The perfect recipe to write a compelling description is- keeping it crisp, to the point, and infusing the right amount of keywords that help one land your video in their result page.

Thumbnail: YouTube is one such place where people judge a book by its cover. Thumbnails are the images which act as cover photos to the videos. Here, the play of creativity bags the audience to click on the video and play it. No matter how important and useful the video content is, if one fails to put a creative thumbnail, it’s all in vain. Here’s a pro–tip for you- You can also optimize the thumbnail by putting relevant alt text and words that interests your audience.

Category: Just like how each product is pushed into a specific catalog, category helps your video to stay in the right lane. For example, if it is a video about content and YouTube marketing, one can categorize the video into marketing, online marketing, digital marketing, and related terms as content and YouTube marketing falls under the umbrella of digital marketing. Hence if someone is looking for effective digital marketing strategies, they can come across this video and might choose to integrate this medium into their marketing strategy.

Tags: Tags are what your video is about. Just like hashtags and categories, tags help the audience identify what this video is about and to whom it is directed to.

Subtitles: Subtitles are an essential tool to shatter the barrier of language and make people watch the video at their comfort.

Some bonus tips to level up your YouTube marketing

1- Social media – Integrate your other social media channels like Instagram, Pinterest, Facebook, etc and your website link either in the video description or in your channel’s bio so that people can go and see what work you have been doing. You can embed code in the video you wish to feature.

2- CTAs- The sweet spot- Call to action in every video increases your chance of  converting a lead into sale within no time. Quality of video when coupled with intriguing CTA, is a sure shot to get a user remember your business if not buying the product or availing the service.

3- Make video interactive-Lines like “Leave your thoughts in the comments below” or ending the video with a question might trigger the audience to comment their doubts or thoughts in the comment section, thereby you can give customer service and prompt the user to visit your website or social media platform every now and then.

These are a few simple ways that will surely help your brand or service to help do better Youtube Marketing. Are you looking for an agency to help your business grow? We at Digital Marketing Consulting (DMC) can help to grow your business by developing your visibility and improving your online presence. Just contact us