Snapchat! We all know this as a rapidly growing entertainment platform, used mainly to share videos, photos, text or any other form of content that lets you connect with and follow friends. This app also provides cool & interesting stuff like news, video-editing tools, games, quizzes, etc. Now here’s an important question for you, can this platform help you grow your business like other social media platforms? Yes, like all other social media platforms (Instagram, LinkedIn, Twitter, Pinterest, Facebook), Snapchat also helps your business to explore and be visible by expanding it’s outreach.

In the current world Snapchat is one of the “Millennials’ Favorite” and the most used social media platforms. It is estimated to have about 332 million active users worldwide. The number of monthly active users on Snapchat is much larger than the daily figure. In January 2022 alone, 557 million individuals used Snapchat monthly, making it the world’s 12th most popular social media app.

In the current era when it comes to the field of marketing, more businesses than ever before are interested in using Snapchat. Here’s why…

According to Hootsuite’s data, the search demand for terms connected to Snapchat for business is increasing year over year. This means people search phrases related to Snapchat like Snapchat business, Snapchat ads, Snapchat ads manager, Snapchat business manager and so on. Although Snapchat isn’t a newcomer to social media marketing, it’s profiting from it’s short-form video content trend pioneered by TikTok and Instagram Reels.

Here are a Few Tips for Using Snapchat to Promote Your Business

Let your audience know about your presence on Snapchat

Snapchat is a new avenue for company advertising; the first step is to notify your audience that you have joined. In addition, you should look at various strategies to gain Snapchat followers, such as working with an influencer or creating content regularly to help your business appear in the discovery stream.

Spread the word about your Snapchat on other social media sites

In case you have gained loyal followers on other social media platforms like Facebook, Twitter, LinkedIn, Instagram or any other popular venue then cross-promotions will play the best for you to spread the word. Just start promoting on your social media pages to have tremendous benefit.

Make an “add me” URL and Snapcode

An “add me” URL is a one-of-a-kind and simple method to add someone to your Snapchat friends list. You can also make a badge that people may use to add you by scanning the code with their phone’s camera. Snapcodes also help customers locate your brand’s unique filters and content.

Include a Snapcode or URL in your marketing materials

Including your snapcode or URL in your website, newsletters, email signature, and packaging can make it easier for your audience to find you on it by just scanning the code or by clicking on the URL.

Engage with your audience

Brands on Snapchat, unlike other social media platforms, should offer unique content. Brands must interact with their audiences in order to sustain their existence by

1. Following other snapchat users
2. Collaborating with brands or influencers
3. React to the snaps that your receive and send an instant message
4. View other snaps and stories created by other snapchat users
5. Regularly plan for a creative content

Build an effective marketing strategy

You must have a transparent marketing approach that will persuade them to purchase a product or service as it caters the young folks. In order to make your content more effective, it would be recommended to focus on your competitors, make clear objectives, and then decide the tone of your brand.

Use Snapchat features to make interesting content

Brands may use Snapchat features to generate compelling content. You can also see what other brands are doing in the Discover area. Below are a few components you can use on Snapchat.

1. Snap Drawing
2. Overlay captions on Snaps
3. Collect many Snaps to tell a story.
4. Include information such as the date, location, time, and temperature.
5. Add background music to Snaps
6. Integrate polling
7. Insert Geo filters or Snapchat filters into your snap
8. Insert a Snapchat lens

Ads for Mobile Marketing

Use Snapchat to promote your business by adding numerous advertising forms to your campaign. For example, snap, collection, story, and dynamic ads are a few examples. Investing in these formats would generate traffic to your website and turn a potential customer to a final consumer.

What are you waiting for? Now that you know how to utilize Snapchat for promoting your business, kickstart your business by investing in it. We at DMC (Digital Marketing Consulting) can help you promote your business, help your business develop visibility, and improve your online presence by simply filling your details at digitalmarketingconsulting.in/contact-us.php, and our team will get in touch with you at the earliest.