In today’s world, Facebook is not just a social media. It is a great platform to grow businesses of every size. With a monthly active user base of over 2.7 billion, it can help businesses of any sector to grow due to its diverse audience.
Facebook can also help to build brand identity. If Facebook is used properly, one can get maximum results with a minimum investment of time and money. In the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social networking platform to promote their products and services.
Facebook can promote your business to a great level. This will help to generate good leads that might finally convert into customers. Facebook marketing is one of the best tools to increase sales for any business.
Let’s see how Facebook marketing can be used effectively to generate leads and increase sale conversions.
How to generate leads on Facebook?
These are the ways in which a higher amount of qualified leads can be generated:
- High-Quality Facebook Posts
Facebook posts are the primary reason a person is interested in the business. Good Facebook posts should be created that can provide value to the audience. Placing a call-to-action or an information intake link in the post will certainly generate leads.
- Lead Ads
Lead ads are the most powerful tool for lead generation. Lead ads are the post that is sponsored by the business and it helps to reach to new audiences who can be potential customers. These are appropriately customized ads according to the behaviour of the audience. That’s why successful leads can be attained through it.
- Facebook Messenger
Facebook Messenger is the platform where the audience can reach out for a conversation about products or services offered by the business. Bots can be installed on the page to have a 24 x 7 chat service. This audience on Facebook messenger can be converted into customers.
- Customized Call-To-Action Button
When you open a Facebook page, you can see a “Send Message” button. This button can be customised for better call-to-action. Button like “Shop Now” or “Book Now” can be chosen according to the business, from a variety of buttons that Facebook offers.
- Short Video Clips
Facebook algorithm pushes video content. Short video clips can get good reach. Adding proper CTA in the video or post content can generate good leads.
- Strategic Contests
Everybody loves a free product or a little discount. Running contests to achieve that can seriously get good leads. Apart from generating lead, contests also help with brand awareness, building an audience, and driving traffic to the website.
- Retargeting
Retargeting is reaching out to people who have already shown interest in your product or service. They may not have bought the product or the service at that time due to some reason. Retargeting those people can certainly turn prospects into customers.
Some of these methods will take more time than others but all these methods will certainly help to increase sales. Applying these methods consistently will result in exponential growth. If you want to market your business on Facebook or any social media platform, we at Digital Marketing Consulting can help to grow your business by developing your visibility and improving your online presence which will ultimately lead to sale conversion. You can fill in the details at digitalmarketingconsulting.in/contact-us.php and our team will get back to you.