Blogging, in the beginning, was not more than an e-diary, but today in the digital world, it is a must-needed asset for business communication. When it comes to business and marketing, blogs play a crucial part. It acts as a straight clear way to convey your message to your target audience. It provides information regarding your business and can act as a QNA platform too. Customers can raise their questions and doubts and use the interactive part for better information.
5 blogging benefits for business and marketing:
- It promotes your product and services:
It makes a company go online and thus allowing it more exposure. If you have a small business or an established company, blogging can always help you grow in the forward direction. It keeps your audience involved and advertises your product. Although the quality of content on your blog is important. You can promote your page, podcasts, videos, etc. on your blog. During a 2019 survey of bloggers, it was found that 26% of respondents included video content in their posts. The most popular type of element included in blog posts were images, as stated by 93% of respondents who included images in their articles.
- Long Term results:
Let’s say that a blog you have posted gets fewer views and leads in the first week and fewer in the second week and third week onwards you stop getting any leads, however, it never stops. Now as it is ranking that will continue to bring traffic to your website and business, the efforts you put in today can turn into views and leads tomorrow. It might not show immediate results but eventually, you will continue to get traffic and leads for your business.
- Drive traffic to your website:
Engaging blog posts will help your website grow. By updating the blog regularly and keeping it relevant. it will help to bring more traffic to your website, thus helping your business grow. According to a 2019 survey of online bloggers, 24% of respondents stated that they published blog posts weekly. With the help of SEO strategies like titles and keywords, blogs become more sublime. Whenever such a new blog is added to a new page it gives the search engines a reason to come back to your website to find new content to index. An interesting and relevant blog post acts as good content when you share it on social media. If you have your business on Facebook, Instagram, Linkedin, Twitter, etc. then this will help you in your social media engagement and reach. Blogging provides fresh relevant content that all the search engines love.
- Makes a company stand out:
A solid reputation is something that cannot be easily wrecked and blogging makes it possible to make a solid reputation. By coming up with content that delivers valuable and expert information you can display your knowledge and experience about your niche. The more you exhibit that you are skilled in your field the more trust you will gain from your customers. Remember trust is also build through blogging and it establishes followers and influences them. These things will make your blog stand out in front of its competitors. In a survey of bloggers conducted in 2020, 40% of the respondents said the size of their blog audience was between 1,000 and 10,000 visitors. 10% of the bloggers said they had over 50,000 unique visitors to their blog. A blog post that is relevant and fascinating shows your company as an industry leader.
- Building links and relations:
Written words are meant to be trusted by the people and blogging improves the level of trust in your organization thus building never-ending relations with your customers. With the help of blogs, a client gets directly connected to your website and receives information from the comfort of home. This deepens the connection between the customer and the company. When valuable and informative articles are created they not only build customer relations but also builds relations with other companies that these same customers consider to be industry leaders. This also helps in getting recognition by bigger brands and increases the opportunity to get featured in their blogs and websites as a reference, thus reaching a larger audience.
Because of all these reasons blogging can help your business to grow exponentially. In conclusion, blogging acts as an asset to your brand, company, products, etc. It lets the audience have information about your brand. A major part of companies that use blogging says that they acquired most of their customers through blogging, hence blogging is essential for digital presence. If you want an effective digital presence of your business, we at Digital Marketing Consulting can help to grow your business by developing your visibility and improving your presence on the internet which will ultimately lead to sale conversions. You can fill in the details at digitalmarketingconsulting.in/contact-us.php and our team will get back to you.