Instagram is the most popular social media platform. Its number of active users grows faster than Facebook, Twitter, and Snapchat. Instagram has quickly become a powerful marketing platform that creates leads and helps to increase sales.
90% of Instagram users follow a business account on Instagram. 200 million Instagram users visit at least one business profile daily. This makes Instagram a great platform to identify potential customers and boost sales for any business.
Due to its diverse audience, Instagram helps to build brand identity and promote businesses of any sector to a great level. An effective all-round Instagram marketing strategy can drive immense sales. Let’s see how Instagram marketing can be used accurately to generate leads and boost sale conversions.
How to generate leads on Instagram?
These are the effective ways in which a good amount of qualified leads can be generated through Instagram:
- Instagram Lead Generation Ads
Lead ads are one of the most efficient and quick ways to get your product or service to audiences and generate leads. 60% of people say that they discover new products or services through Instagram. With Instagram lead generation ads, you can target specific people who can be your potential customers. The target can be based on location, industry, interest, age group, and more. This method works well for business with large as well as small following.
- Utilise Action Buttons
Instagram action buttons are a great way to make people visit your website, buy products, contact you etc. All of these can generate leads and help you with sale conversions. Action buttons help the followers as well as non-followers to engage with the brand and check out the products and services offered.
- Optimize The Bio
A bio should be engaging and should clearly depict your industry and the product or service you offer. Also, the bio should fully utilize the link that can be added to the profile. The link can direct users to the website, shop or any informational place which can generate leads. The link should be short and “link in bio” should be used in Instagram posts to direct the audience where you want them to be.
- Use Traffic-Driving CTA In The Feed Post
Efficient use of call-to-action in the feed post can result in amazing leads. This CTA can direct the audience to the website, contact info, or signup for the newsletter. The CTA is a simple and effective method to appeal to the existing customers as well as bringing new customers.
- Utilise Instagram Stories
500 million people create or watch stories daily. People like to watch Instagram stories and that is why it’s a great way to reach potential customers. If you’ve 10 thousand plus followers, you can use the Swipe Up feature that helps to make the viewers smoothly reach the landing page. If you don’t have that many followers, then one can always save important stories to highlights that appear below the bio. It helps the followers and non-followers to discover the important content quickly.
- Use IGTV For Lead Generation
The best thing about IGTV is that your video description can be lengthy and can contain a clickable link, unlike feed post. One can include a lead magnet as a link in the IGTV description. Also, irrespective of the number of followers, one can always add a swipe-up link of the IGTV video in the Instagram story. It’s an efficient way to create new customers.
All of these methods will surely help to generate leads and eventually in sale conversions. Instagram can help you with the reach, engagement, sales and growth of your business. Applying the above strategies consistently will surely result in high-quality leads. If you want to market your business on Instagram or any social media platform, we at Digital Marketing Consulting can help to grow your business by developing your visibility and improving your online presence which will ultimately lead to sale conversion. You can fill in the details at digitalmarketingconsulting.in/contact-us.php and our team will get back to you.