Time starvation is what today’s digital world is all about. There is an abundance and surplus of digital products with very little time. The Internet is at the fingertips of the consumer to deliver the solution to their problem instantly. The individual’s online experience greatly impacts the quality of the consumer’s life. One of the vital parts of this internet experience is user experience. In fact, according to Kinsta, 70% of customers will abandon their shopping carts and never return because of bad UX!

What Is UX

User experience is a research-focused format on identifying and understanding real human needs which can be solved with a well-designed product.

Multiple kinds of research are adapted to make the product easily discoverable to generate value for the consumer and also increase commercial value for the business. Combining user experience and digital marketing helps lead sales and promotion for the business.

UX combines different principles such as user search, content strategy, information architecture, interaction design and visual Alongside; it should be accessible, easy, practical, findable, credible, valuable, and desirable. 

User experience is the qualitative foundation of any marketing, not just digital marketing, but most brands need to remember to add it to their digital marketing strategies. 

UX is not a promotion of a product; it is, in fact, the extension of the product!

Tiers of Content Marketing And Where UX Fits

SEO:- The utmost essential of the content marketing strategy because with SEO, your customers will be able to find you in the first place. 

User experience:-This is where UX fits in content marketing; hence you now know how crucial it is. According to a 2015 study by Adobe, two-thirds of people, if given 15 mins to browse, would read something beautifully designed rather than anything plain. In comparison, this is just a piece of the overall UX charm.

Content strategy:-  Once your site is optimized with SEO and UX updated, you can use metrics such as the bounce rate and visitor numbers to curate your content, meet your target audience’s expectations, and get the desired results. 

Content creation:- Now that there is a content strategy in place, let’s create content or refresh existing content available. The only thing that you need to take care of is that each piece of content is formatted for digital consumption.

Content distribution:- The audience must notice the content you have created, and so you must share the content with the right people via all media, including social media. 

Facts And Stats On User Experience 

• UX stats have displayed that companies that improved their website UX had seen an increase in their conversion lift by 83%. This shows that up-to-the-mark customer experience is essential for business. 

• 39% of internet users have admitted they will exit the website if the images take too long or don’t load. So websites with poor usability and UX won’t cut it anymore.

• According to Toptal, about 88% will not return to the website they had a bad experience with, whether it is because of poor UX or bad user interface. 

• As per the user experience statistics, 79% of internet users will search for other sources right away if they don t like the UX and UI of the website, which could lead to the business going to your competitors. 

• As per the survey by YouGov, 94% of people will quit a website that seems outdated and not keeping up with the trends. 

Usability And User Experience 

Usability is an integral part of the user experience; it helps to determine the user’s positive or negative experiences. With the help of usability, the user can understand how smooth the UI is. Additionally, the user experience is the users’ feelings and attitudes when they interact with the product or service provided by you. Good user experience helps your business set up a good hold in the market. Also not to forget excellent word of mouth will establish a long-term relationship with your brand and your customers.

As mentioned earlier, usability is an essential component of UI, but it is only one part of UI. It focuses on the surface level, while UX is more profound as an entity. It basically commands how the brand message is conveyed to the customer. 

Visual Experience

A positive user experience is developed and sustained for the customers by investing in visual experience. This hybrid interactive content is helping businesses promote their brand and provide services to the customers; the visual experience is here to stay.

A seamless integration of words and static images to interactive creativity is paving the path for new forms of transmedia storytelling in our convergence culture. Visual experiences build better experiences in digital marketing by controlling the experiences and interactions of the users and the brands. This is the most effective approach that can be used as a good strategy for all businesses.

According to a webinar with DMI on visual search, recorded by Clark Boyd, 62% of Millennials look for visual content over any other eCommerce technology, whereas 34% of searches on Google already return image results. Humans are intuitive, and hence visual search caters more.

Final Words

User experience is of utmost priority, and all the statistics mentioned in the article vouch for it. 

User experience cannot be considered optional in this digital marketing era. Customers want highly interactive and visually pleasing content. If you do not provide what the consumers want, they will move on to other brands. UX deserves your attention; the upfront cost is less compared to the benefits that you would reap on your success journey. An example that we would like to give while ending the article is of Jeff Bezos, who had invested 100 times more in UX than advertising during Amazon’s First Year!

If you’re interested in having strong social media marketing for your business, then DMC is the right digital marketing agency for you. DMC is a well-known social media marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested and skillfully planned Digital Marketing strategies garnering businesses more revenues and leads. 

We at DMC (Digital Marketing Consulting) can help grow your business by developing your visibility and improving your online presence. 

You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.