Various online advertising methods have evolved tremendously over the years, with different highly innovative marketing strategies leading to a great source to grow your business. 

The purpose of online advertising is that the right people see your business. With Google Ads, you come in front of your targeted audience in just a few clicks and much less budget than bringing new customers to your business or website. In addition, various companies worldwide advertise on Google and generate good revenue through Google Ads every year. 

Approximately 90% of the web search traffic goes to Google; hence your business must have a google presence on the web to target a huge audience base. However, even more important is to have a commendable and dictating business presence to reap the benefits. 

Google Ads For Business In 2022 

Google ads are an unstoppable force which is putting companies across the globe of all sizes on the digital map with 76% of the search market share and a 3.75% average conversion rate. 

• When you have a website for your business, it can generate traffic with organic search, but with Google Ads, you get tons of ways to reach your targeted audience, and it keeps getting optimized over time. 
• Regarding visibility, google ads are the most effective platform as it helps in reaching and growing your audience by leaps and bounds. Almost 90% of online search happens on google search. 
• Google ads can bring immediate results and alongside can also be cost-effective when used correctly. The key is having a thorough understanding of google ads.
• Google Ads is an advertising platform which can be combined with FB, email marketing, and other online marketing services.

Do Google Ads Work For Small Business 

Google Ads has an effectiveness of 80% across all internet users, out of which Google earns about 44% of the revenue generated online. These statistics are quite impressive. However, it can be useless for small businesses if they do not have a strong strategy in hand while using Google Ads. 

The success of Google ads depends upon how well the ads are leveraged to benefit your business. Mistakes while doing Google ads could lead to a lot of frustration, waste of time, money etc. 

So, Google ads can work for small businesses only if they have the strategy and resources to run the ads effectively. 

Vital Elements Of A Google Ad Campaign

Research

There is extensive research capitulated when it comes to a successful campaign. Research should have a 360-degree view where you look at the type of services or products that you look to promote, the competition in the market and how to increase your online presence. 

Budget

The second most important parameter after your research is the budget. The budget could include the maximum amount you want to spend per click and the total amount to be invested per sale, variables to be handled for the conversion rate and profit. 

Targeting Audience

This is a crucial part of any digital marketing ad as it is essential to understand your audience’s age, background, interests etc. Customizing ads helps engage with the people interested in your products and motivates them to buy your product. 

5 Reasons to Hire An Agency For Your Google Ads 

If you are contemplating whether or not to hire an agency for Google Ads, then this section is just for you as we have listed down five reasons how you will benefit by hiring an agency for your google ads. 

Strategizing and Working As Per The Sales Funnel

The very famous sales funnel used to understand the customer’s journey – The top of the funnel shows a broader audience which includes everyone, then are the audience who have entered your domain market but have used or interacted with your competitor’s services, and the bottom of the funnel is your loyal customers who have used your services. The ones at the top of the funnel are less likely to buy your products, the middle ones are strong buyers, and your loyal customers are at the bottom of the funnel. Each of these sections requires different advertising types, which involve different designs and content to be curated for a specific set of people. Google Ad agency will walk through the nuances of advertising, keeping these campaigns highly effective and intact. 

Expertise in Hand Availability

In digital marketing, paid marketing needs knowledge of various fields, e.g. content creation, planning, website design, social media, automated activities, and more. This marketing also involves SEO strategies, keyword research, auctions of ads, and performance analysis of campaigns run. 

Hiring an agency would mean having a dedicated PPC team who will have Google Adwords experts who will help you with their expertise leading to the growth of your business. 

Strong Accountability

Working along with an agency for Google Ads would mean quality systems, vital security aspects, dedicated structures and accountability for your business and resources.  

Marketing campaigns, for example, the pay-per-click activities or campaigns budget, can be analyzed after it is processed and can even be used for comparison. 

On Point Targeting

It is highly important to understand the audience and study the keywords in order to provide strong competition. 

PPC agencies, with the right tools, will provide effective strategies to enhance user engagement. They will focus on the demographics such as location, age, online behavior, languages, interests, etc. As per which they target the audience to get a genuine audience for the money that you are investing, instead of just gaining visitors who are neither interested in your business nor in your digital presence.

Norms And Benchmark 

Google Ads Agency has immense experience. Hence they are familiar with CPC ranges, likely conversion rates and offers. 

This can save your business a lot of time and resources, and the business does not have to go through trial and error.

If you’re looking for Google Ads Agency for your business marketing, then DMC is the right digital marketing agency for you. DMC is a well-known digital marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested and skillfully planned Digital Marketing strategies garnering business more revenues and leads. 

You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.