Coronavirus has affected so many lives in the entire world. More than 70% of countries went under lockdown. This shook the global economy to a great extent. Covid 19 has caused huge distress in India, especially during this 2nd wave. So many lives have been lost. Also, it has impacted the lives of so many people financially. Businesses are shutting down, footfall is reduced, sales are low, events are cancelled and many people have lost their jobs. With all these sufferings and low sale conversions, businesses tend to pull out their marketing strategies, which is wrong. Instead, they should focus on taking their marketing to the digital level because the internet is the only place that is not under lockdown. Digital marketing is the only platform that can improve sales for businesses during this tough time.

Let’s see how consumers’ behaviour has changed in this pandemic and how digital marketing strategies can be mould according to that behavioural change to increase sale conversions.

The behavioural change of consumers during covid 19

The major behavioural change that has occurred in consumers during this pandemic is the digital transformation. The usage of online platforms is increased. These are some of the changes that have occurred as per the data on  “COVID-19’s impact on the changing landscape in media”:

• Mid to the senior employee of most organisations, including consumers from the 35 – 44 age bracket increased their internet consumption by 11%.
• Internet usage by millennials was observed to have an average increase of 5-7%.
• The increase in usage was observed in Facebook by 18%, Instagram by 20% and Whatsapp by 17%.

Utilising these behavioural changes can lead to great success in digital marketing.

Short Term or Long Term? Which digital marketing plan will work more efficiently during lockdown

There are two types of digital marketing strategies. Short term and long term. Both are equally important for the growth of a business. 

But this is true under normal circumstances. During the lockdown, if you have a new business, you would want quick results to stay active. Also, if your business is witnessing low sales, you would want quick results in that case too.

So, long term digital marketing strategies like Search Engine Optimisation(SEO) which is the foundation of your online presence, won’t be useful here because it takes months to show good results. Therefore it is important to stick to short term strategies that can give quick results and help in the business growth.

Best digital marketing strategies to increase sales during covid-19

These are the strategies that can bring sales and help the business to grow during this pandemic.

• Social Media Marketing: Social media marketing can be used to create content that resonates with the consumers and running ads to the target audience through various social media platforms. When done right, social media advertising is great to attract potential leads who can then turn into customers.

Facebook can be very effective for paid ads because it has a large audience which can be used to create target specific ads. The same goes for Instagram. Platforms like Instagram and Snapchat have young audiences, LinkedIn has professional people and Pinterest is dominated by female users. Understanding the demographics of various social media platforms leads to the success of digital marketing strategy. 

• Email Marketing: Email marketing is very powerful because it is sent to those people who have signed up to be on your mailing list. It means that they are already interested in your product or service. Email marketing can be personalised, if done right there’s a great chance of sale conversions. Email marketing is also very cost-effective.
• Pay Per Click (PPC): Pay per click advertising is a strategy where you pay a fee when someone clicks on your ad displayed on the search results. Now, SEO is important for the foundation and the long term result but PPC gives instant results which are very beneficial for business growth.
• Remarketing: Remarketing is showing ads to those targeted people who once visited your site but left without purchasing or contacting. If people have visited your site it means that they are interested in the offerings but didn’t proceed because they were just not at the right stage of buying cycle. Remarketing makes sure that those people don’t forget about the offerings when they hit the right stage of buying cycle. Remarketing is a strong digital marketing strategy.

So these are the strategies that can be used for business growth during lockdown due to covid-19. These quick result strategies will help to thrive in sales even during this tough time. If you want any of the digital marketing services, we at Digital Marketing Consulting can help to grow your business by developing your visibility and improving your online presence. You can fill in the details at digitalmarketingconsulting.in/contact-us.php and our team will get back to you.