[Beginner’s Guide] How To Do Keyword Research For SEO

[Beginner's Guide] How To Do Keyword Research For SEO Before diving into the topic, we will just make sure we understand the basics like keywords, keyword research, why keyword research is essential, and How to do keyword research for SEO.

Keywords are the bedrocks for SEO. They are the ideas and topics that represent your content. And in terms of SEO, they are the words and phrases people enter into search engines, also known as “search queries.” When it comes to keyword research, it is the method of finding and analysing search terms that people enter into search engines to use that data for a specific purpose — usually, search engine optimisation (SEO) or general marketing. Keyword research can reveal queries to target, their popularity, ranking difficulty, and more.

Keyword Research can reveal all the vital information for expanding your business online. It helps to tell you what terms people are actively searching for and how competitive those keywords are. And it also helps you guide your content marketing strategy to increase organic search visibility, traffic and ranking.

When conducting online research, people use keywords to find solutions. So, if your content successfully reaches our audience while they are conducting searches, you expect to gain more traffic. As a result, you should target those searches.

Here are a few benefits of Keyword Research

Engaged Audience: To start creating content relevant to your audience, you must first discover which keywords are driving traffic to your site. Determine what your audience is interested in, and then create content around it.
Marketing Trends: As mentioned in our latest blog, you have to follow everyday trends to get your business visible. Keyword research can provide insights into current marketing trends and customer action. Keep up with what’s trendy and vital to your target audience and utilise that information to keep your content pertinent.

Customer Acquisition: It is nothing but getting new customers or an audience to your business. Providing CTA(Call To Action) will guide them through the buyer journey, from awareness to purchase.
Increased Conversion: We will Just keep this simple. The easiest way to improve your conversion rate is to make your content meaningful to your audience who read it. Did you know? According to Email Relevance, engaging your audience with relevant information increases net revenues 18 times more than broadcast mailing.
Increase your long-tail efforts: According to SEOmoz, long-tail keywords have almost 70% of search traffic. Effective keyword research may help you rank high for meaningful words to your audience, break into new markets, and increase overall exposure.

Your Key Tip: Relevance, Volume and Authority are the three main elements to consider when conducting Keyword Research.

Moving into the topic, How to do Keyword Research for your SEO. All you need to do is follow these simple four tips to execute a strong keyword strategy.

Step – 1: Know more about your current audience

Always have an excellent knowledge of your audience and what they are looking for. Examining your existing site visitors and how they act on your website is one of the best approaches to learn about your target audience.

This is because it doesn’t matter whether your site ranks well in search results and receives a lot of traffic if your existing site visitors aren’t the ideal audience for your site and aren’t converting.

If this is the case, you may be employing the incorrect keywords and targeting the wrong audience, despite your high search ranks. And using google analytics can help you know more about your target audience and organic keyword conversions.

The best way to learn what your audiences are interested in is by checking social media sites like Quora, LinkedIn, Reddit etc., to understand what questions people in your realm are asking—doing competitor research and creating buyer personas.

Step – 2: Make a list of Possible Keywords

It’s time to create a bucket full of potential keywords after knowing what kind of audience you’re targeting with your content. By thinking about your services, a product or other assets on your website, you can think of a few terms that you think people might search for. Look for keywords that will target site visitors at different phases of the selling process. After all, some customers are only exploring your organisation, while others are ready to make a purchase. Include a range of phrases in your list, such as generic terms that you believe people would search for and particular words that showcase what you sell.

And always keep in mind that the most generic keyword will have the most significant search volume and generate the most traffic to your site. So another best way of finding keywords for the target audience or customers is by gazing into your competitors’ keywords and what other sites in your vocation are ranking for.

Step – 3: Collect Keyword Volume Data

Before diving into step -3, let us see what keyword Volume is! Keyword volume refers to the numbers or the volume searches of a particular keyword in a given timeframe.

Now you have your target audience and a bucket of keywords, and here comes the 3rd step. Gather keyword volume data. After having a list of keywords, you have to check and see if people are looking for those phrases in search engines. If no one is searching for the terms, you’ve come up with, and you still target them with your content, you might not receive the traffic you are hoping for. So, it would be beneficial to use keyword research tools to decide which keywords on your list are the most outstanding contenders for content creation.

Step – 4: Examine Related Terms and Search Intent

Google’s autocompleting tool is an excellent place to start. Simply type your preferred keywords into Google’s search bar and see what comes up. For example: If your keyword is “Marketing” +and if you type it in the google search bar, you can see people searching for “Marketing Automation, Marketing Strategy, Marketing Management, etc.,”

And when you continue your search, you can find various articles that appear on Google’s first page. This is the content that gets the most attention. And you aim to outperform these articles.

Examine the organic listings and the People also ask box, and the Relevant searches section at the bottom of the page, to discover what related keywords people are using when looking for your keyword.

You should consider search intent throughout this phase. For example, take a look at the search results for your term and ask yourself, “What is the searcher truly searching for here?” If the top articles are primarily beginner’s guides or listicles, your searcher is likely to expect that result and will not click on yours if it does not fulfil that aim.

Consider carefully what kind of results the searcher expects to get for the term.

Here are a few Keyword Search tools that you can use to enhance your content and communicate with your target audience.

Winding up: Follow these four simple steps to find your strong keyword with high search volume. And we at DMC (Digital Marketing Consulting) can help grow your business by developing your visibility and improving your online presence. You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.