Before getting into the topic, On-Page & Off-Page SEO, we will talk about SEO. SEO stands for Search Engine Optimization, a Digital Marketing Strategy that focuses on improving the position of your website in search results or search engines. SEO is a process of obtaining traffic from organic, paid, free, editorial, or natural search results. Remember that the higher the website is ranked, the more people will view it.

There are two types of SEO strategies that you need to know when it comes to SEO Marketing.

• On-Page SEO

• Off-Page SEO

When looking for the success of your SEO campaign, these two strategies are crucial, and they are entirely different on each side.

In this article, we will have a talk on the topic On-Page & Off-Page SEO – and their differences.

• On-Page SEO

 On-Page SEO, also known as On-Site SEO, optimises various aspects of your website that impact search engine ranking. For example, your website pops up in search engine results pages, which is compelled by multiple ranking variables, including page speed, tags, keywords, site accessibility, optimised content, etc.. In simple, On-Page SEO is all about optimising the elements of the website that you can have control over and can adjust anytime.

1. On-Page SEO Checklist:

• Title Tags: Title Tags refer to an HTML aspect that determines the web page’s title. It is displayed as part of the search snippet on a (SERP) search engine results page and is essential for user experience, SEO, and social sharing.
• Page Content: It is nothing but all the information on your website, which can be in any form, including videos, audios, text, images, animations, links or any other structures. But make sure that the content is helpful for your website visitors.
• Internal Linking: Internal Linking is nothing about adding a link of one page from your website to another page of the same website. This is another crucial segment in On-page SEO, as it helps establish website content and spreads the link traffic. And the important thing is that when adding a link, just look for the relevant anchor text (which is a clickable text in a hyperlink). To optimise your anchor text, Make sure the term or phrase you use is applicable to the website you’re referring to.
• Social Tags: Have you ever tried sharing your content on social media platforms like Facebook, Twitter, Instagram, or others? If yes, it is acceptable to share the content on your Social Media Platforms, showing Google that people think it is relevant, helpful, and trustworthy. But not all the pages on your website are upright to share on social.
• Schema Markup: Schema Markup, also known as structured data, refers to language search engines using an exclusive semantic vocabulary. And Schema Markup is directed to be important in On-Page SEO as it builds your website look better in Search Engines Results.
• Page Experience: Page Experience refers to the report that summarises visitors’ user experience to your site. To achieve a higher Google Search Rankings your site is targeting? Then your site must be optimised to present the most incredible possible user experience. This impacts your site’s ability to get prominent placement in Google’s search results pages via rich results.

2. Off-Page SEO

 Off-page SEO encompasses any efforts you perform outside your website to influence your search engine ranking. This can involve developing backlinks, being active on social media, and guest blogging. Many criteria are considered by search engines when evaluating a page’s ranking.

Here are a few techniques that are used in Off-Page SEO

• Inbound Links
• Social Media Engagement
• Guest Blogging
• Guest Posting
• Influencer Marketing
• Article Submission
• Social Bookmarking Sites

And did you know? According to the studies, Website owners spend 70% of their time on On-Page activity and only 30% on Off-Page Activity. In simple, you can differ On-Page SEO looks on what your website is about and when it comes to Off-Page SEO, it looks at how popular your website is on Search Engine Results.

Let’s see which one is more important. When there is an option of choosing in SEO, It is not about selecting one among the two. If you prefer, it will be like choosing a base or a roof of a house, as both are very important. Both SEO strategies work together to boost your Search Engine Results. In addition, we at Digital Marketing Consulting (DMC) can help grow your business as we focus on improving the position of your website in search results. You can fill in the details at https://digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.