About 4.6 billion people use the internet for various reasons. According to Digital 2021: Global Overview Report, this comes to about 60% global internet penetration.
According to a report from Fleishman-Hillard, 89 per cent of customers research products, services, and businesses online before purchasing. As a result, improving SEO and growing their organic presence is a priority for 61%.
GWI’s latest research shows that search behaviors worldwide are evolving concerning audience engagement. A massive 98% of respondents have mentioned they use a search engine every month and more than 7 in 10 respondents confirmed that to find information online, they use text-based search engines. As per the digital 2021 global report, roughly 45% of global internet users mentioned using social media networks for information about products or assistance they intend to buy.
COVID-19 has definitely introduced a new set of challenges, but the silver lining is that there are equal opportunities as well, so going digital is business as usual. Every small or big business needs to have some online exposure in today’s era. Business can be promoted in many ways, but nothing is as strong as SEO!
In today’s article we will be taking a look at what is SEO online marketing, how it is important for your business, and how an SEO agency can help you with your SEO needs.
What is SEO Online Marketing?
SEO is considered one of the most effective and popular marketing strategies for all the right reasons. The results for SEO take time to be visible, but the results for it are worth the wait.
SEO can be defined as a process of improving the online presence of your website. This includes both on-page and off-page, which helps improve rankings in search engines.
High website ranking helps in leading the search engines, yielding more clicks from users. The more clicks, the more people look at your website, presenting you with more opportunities to offer your services and products leading to an uptick in conversions and revenues.
What is an SEO company?
Building a website is the first step of the process of maintaining a successful, high-impact website. An SEO company continuously optimizes your website, earns relevant traffic through search leading to increased visibility. More website traffic, leads, sales, and money. It also leads to providing the boost to your business growth.
What should an SEO company’s services include?
The action items for each SEO company will be different as there are a lot of variables at play; each campaign is different, but many tactics remain the same across the campaigns, and companies. Hence, we have compiled an overview outlining what an SEO Company should do and what questions must be asked.
The first and foremost step is always Research and Analysis.
An SEO agency should do thorough research and analysis of your website and your target audience.
- How well is the website performing presently?
- Competitor analysis within the industry and what is working well for them.
- The keywords that the target audience is searching for, in turn, can be the primary keyword for your business.
- Reasonable results to expect with the given budget allocated for SEO.
Communication and Frequent Updates
- The frequency of how often SEO reports are prepared
- What information will be included in SEO reports
- The campaign goals that are agreed upon
- How the SEO company is keeping up with changes associated with your business
Testing And Experimentation Phase
- How can the data be used for decision making
- Which areas of the site require A/B testing
- The key power phrases that push visitors to take action
- New Upcoming, bright opportunities
On-page SEO Changes
On-page SEO changes would include checking if
- Page titles and meta descriptions are optimized
- The website is clear and concise from a content point of view, and if it is SEO-friendly
- Check if the pages are optimized for the proper keywords and themes.
Off-page SEO changes
- If the website has enough backlinks and mentions across the web?
- Is server configuration functioning well
- Speed of your website
- Website security and if the website is providing a good UX
For SEO marketing, it is a combination of both on-page and off-page strategies which strikes a chord.
On Page SEO and Off Page SEO
Off-page SEO
On-page SEO is about optimizing the content on the web page for both the users as well as the search engines. On-page SEO is the one which includes changes that are physically made to the website to rank higher.
A few common practices include
- Content Creation
- Interlinking
- URLs
- Speed Optimization for the page
- Keyword targeting and implementation
On-page SEO does not focus only on cramming keywords into the webpage HTML. In order for you to rank your content, you also need to optimize the content with respect to
- User experience
- Click-through-rate
- Search Intent
- Bounce Rate and Dwell Time
- Page loading speed
Why Is On Page SEO Important
Google constantly evolves its search algorithm, and despite the continuous changes, it still needs help in identifying new content. This is where on-page SEO content comes in. On-page SEO includes
- URLs help on-page SEO
- Title, tags and meta descriptions
- Concise and Relevant Content
- Content that satisfies the search intent
- Using keywords at the start of the content
- Image Optimization
- Internal and External Linking
Off-page SEO
Off-page SEO are activities that are done off of a website to increase the rankings of the site’s search engine.
The common actions of the off-page SEO includes increasing engagement and shares on social media, building backlinks, and encouraging branded searches.
Off-page SEO are activities done on your site to get search engines to identify the website to be both authentic and authoritative.
Why is off-page SEO important?
When deciding where to rank web pages, Google considers many off-page factors, out of which off-page SEO links are one of those factors.
Off Page SEO factors include
- Social media marketing
- Email marketing
- Link building
On-Page vs Off-Page SEO
On-page SEO refers to factors focused on aspects of the website that are under our control. At the same time, off-page SEO is focused on strategies for promoting your website.
On-page SEO focuses on factors on your own website, while off-page SEO focuses on references to your site on another website.
On-page SEO factors are core web vitals, page speed, content quality, title tags, mobile friendly, internal linking, image alt text, meta descriptions and navigation.
Off-page SEO factors are backlinks, social media, Google my business, and mentions.
In a nutshell, on-page SEO is about a website that appeals to the users, while off-page SEO is about driving exposure to the website and helping the brand build trust and authority for the content.
5 Ways An SEO Agency Can Help Your Business
Steady Keyword Research
When it comes to any SEO campaign, keywords are the basis as they are the ones which build blocks of content.
Knowing and implementing the right set of keywords is essential as the keywords and content determine how you’ll rank on Google.
Remember it’s necessary to keep cranking out fresh content to ensure that your website ranks in search results, and continuous content means continuous keyword research.
Build your Brand Image And Identity
The top search position on Google is given to websites which contain relevant content and optimized content.
An SEO agency will research the trending keywords for your niche and create relevant content around these lines which incorporates the appropriate keywords. It’s not just about infusing keywords, it is about the right set of keywords.
When someone is searching for your content related to your niche, your website will come up on the top spot, leading to building trust in your website and increasing your brand credibility.
Better User Experience
Have you ever visited a site that was difficult to navigate or contained content you didn’t need? Not only did you leave that site as fast as you could, but you have no intention of returning any time soon.
When introducing SEO to your website, you don’t want to over-stuff your site with keywords. Good user experience means your site’s content reads well, inspires, and educates site visitors. The content and information you add should be helpful, engaging, and necessary.
To achieve an excellent user experience, your website must be aesthetically pleasing and easy to navigate. It should also load quickly and have a responsive design for desktops, tablets, and mobile devices.
SEO is a Constantly Evolving Process
SEO tactics implemented on the website must be continuously evaluated. Otherwise, it could reach a threshold, and efficient results may no longer be generated.
When you work with an SEO agency, they are constantly monitoring for changes which benefit the brand and are always ahead of the competition. Considering the number of changes google makes, it becomes tough to get back again if you fall too far. SEO agencies ensure this is avoided for your business.
Better Website Traffic
Gaining more website traffic is only helpful if the people visiting your site are likely to convert into customers. This is where an SEO agency is your wingman as they improve your company’s search engine results and enhance those results to the right target audience.
Good SEO is about creating good content that search engines can read and show to the right people. You’ll have a better chance of converting people who are already interested in your company.
How Has SEO Helped Businesses.
SEO, when applied rightly, helps to achieve high ROI. Every business which intends to grow is working on making a strong case for SEO, as gone are the days when SEO was optional; it is now the need of the hour. Below are the stats that support the same.
- Search engines generate 90% of overall organic traffic on the web.
- 57% of B2B marketers believe that SEO is the top lead generator compared to other marketing methods.
- 81% of people use search queries to do their homework before committing to a big purchase.
- 64% of searchers depend on the search engines such as Google and Bing to decide before buying something.
These stats clearly show how important is SEO for the growth of your business!
If you’re interested in outsourcing your business marketing, then DMC is the right digital marketing agency for you. DMC is a well-known digital marketing agency based out of Hyderabad. We have worked with more than 800+ businesses from all genres and have helped improve their online business presence by driving traffic through both social and local marketing channels with our trusted, time-tested and skillfully planned Digital Marketing strategies garnering businesses more revenues and leads.
You can fill in the details at digitalmarketingconsulting.in/contact-us.php, and our team will get back to you.