Twitter is a user-friendly Microblogging platform and Social network that allows the registered users to connect with people they follow or follow them and share tweets. Unlike other social media platforms, Twitter is a network with unique characteristics that will enable both users and brands to let loose, create connections, and optimize engagement.
With millions of daily users, Twitter is a ruling tool that helps raise awareness about your brand which in turn allows businesses to engage in word-of-mouth marketing and boost online reach.
Before getting to the best ways to boost engagement, we will see what Twitter Engagement is and why you should work on Twitter engagement?
Twitter engagement encompasses how people interact with your brand and its content on the network. It not only covers likes, retweets, and responses but also brand mentions (tagged or untagged), followers, embedded media, and links, to name a few.
In simple terms, Twitter shows how famous your brand is on the platform. Engagement happen because of its user base. Currently, there are almost 229 million monetizable active users on Twitter (According to the statistics by Twitter in 2022). It is one of the biggest platforms where you can find visibility and growth of your brand.
Here are 5 Ways to Boost Your Twitter Engagement
Reach your Audience at the Perfect Time
Tweeting your post at the right time is very important. How well your post is getting engaged or how well your tweet is getting performed depends on the time you tweet. According to some analyses, The best time to tweet your post on Twitter is around mid-morning, mainly 9 – 10 AM and on weekends. Now you know the right time to tweet so that you get more engagement for your brand or service!
Use Graphic Aspects to your Advantage
The greater the visibility of your Tweet, the more probable it is to engage your audience. Using GIFs in your tweets will get almost 55% more engagement than the other tweets. So, it is imperative to use visuals to boost your Twitter engagement.
You may publish creative designs, images of your employees, films explaining how to utilize your product, appropriate memes related to your sector, and more. Even if you must provide a link, offer a thumbnail or attach a relevant image to boost your Twitter Engagement. So, when you are tweeting, just use some graphics or GIFs to be more attractive.
Interact with your Audience
To be in lieu of tweeting and expecting likes to push in, why don’t you like and retweet your audience’s tweets. Engaging yourself with your audience is the most crucial thing when you want to boost your Twitter engagement. According to the concept of reciprocity, engaging with others makes them feel more likely to connect with you. And when you click with your audiences’ tweets and replies, only your dialogue becomes more visible in the feeds of other users, resulting in even more engagement for your brand. Why wait? Hurry up and start having a dialogue with your customers…
Follow the Trending Topic
Trending is not something that only exists on Instagram. Even on Twitter, the trending or viral topics can be seen every other single day. Just participate in the trending topic that is relevant to your brand or service. Engaging in the trending topics can help you capture visibility with the people who have yet to follow you on Twitter, paving the road for further engagement.
You can find the trending topics under the section What’s Happening on the right side of your screen, you can find a trending topic and just find yourself whether there is any relevant topic that you can join by sharing it with a reply or retweet or just check for your brand relevant trending hashtag that you can use of.
From now, just remember to have a look on to the trending topic as well and make use of it and get more engagement for your product or service or a brand.
Make polls on pertinent topics
Is twitter all about sharing images and videos? Of course not! Create interactive material, like Twitter polls, to increase your Twitter engagement. Polls are nothing but asking your audience’s opinion. Polls allows you to talk about a particular topic with a question and multiple options, where the audience can select one option by just clicking.
Polling is the easy way for audiences or customers to engage with your service or a brand. You can even ask them about your service, how helpful your service was to them, and more…
Now, you know how to make your customers find it easy to engage with your brand. Start polling from today and boost your Twitter engagement.
These are a few simple ways that will surely help your brand or service to boost Twitter engagement. Are you looking for an agency to help your business grow? We at Digital Marketing Consulting (DMC) can help to grow your business by developing your visibility and improving your online presence. Just contact us