Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?” is now being replaced with, “how can our business develop or grow with social media marketing?” That is the aura of SOCIAL MEDIA today.
In this blog post, we clearly explain the seven steps you must take for your business in order to create an effective social media marketing strategy.
Step 1: Audit Your Current Social Presence
Here we have listed down a few areas to consider at the time of auditing your business social media presence:
- Which networks are you currently active on?
- Are your networks optimized (photo and cover images, bio, URL, etc.)?
- How do your profiles compare to your competitors’ profiles?
- Which networks are currently bringing you the most value?
Step 2: You Must Document Who Your Ideal Customer Is
With this part, you will want to get as specific as possible. For example, if you identified your target market and audience as parents it would be ok. However, if you identify your target customer as a parent that lives in the foreign countries, is between 35 and 45 years of age, earns over $80,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.
Step 3: Make Sure to Create A Social Media Mission Statement
Your social media mission statement always drives your future actions, so make sure you put some thought into it. However, this statement also makes clear exactly what you plan to use your social media presence for and should reflect your brand identity.
Keep in mind that, businesses that post randomly without a guiding mission always fail.
Step 4: Identify Key Success Metrics
How will you determine if your social media marketing efforts are successful? We are not just talking about gaining more followers; we are talking about making money. After all, it is hard to rationalize spending time and money on something that isn’t improving.
A few metrics to consider measuring are:
- Conversion Rate
- Time Spent on Website
- Total Shares
- Brand Mentions
Step 5: Create and Curate Engaging Content
Sadly, many business people jump straight to this step. Hopefully, we have made it very clear that there are several steps that you must take before you start curating and creating engaging content to share on your social media channels.
Let’s now discuss the fun and actual part, posting to social media. Initially, you must know your target audience. Keeping this in mind, it should be easy for you to begin creating and curating content.
So, what exactly is considered content and who are your target audience? Here are a few examples of content you could create:
- Blog Posts
- Company News
The list of content ideas goes on and on, but make sure you only focus on forms of content that align with your mission statement, as well as your skill set.
Content is what fuels and engages social media, so it is very important that you consider creating high quality, engaging content as a topmost priority.
However, we strongly recommend that you create a content calendar that outlines how often you will post to each network, which topics you will share and when you will share them.
Step 6: Invest in a Social Media Management Tool
Marketers have a secret; they always leverage tools to boost their business productivity. Now a days, it may not be a secret, but without tools, marketers would face constant burnout. When it comes to social media, having a social media management tool mainly allows you to enhance your efforts with ease.
The major benefit of a social media management tool is the ability to schedule posts ahead of time. Now remember that content calendar you created?
Make sure your scheduled posts in your social media management tool align with your content calendar.
Step 7: Analyze, Track, and Optimize
This may be the crucial step when it comes to succeeding on social media. Even the best social media marketers rely on trial and error method. It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial.
Well, let the data drive your success. A great social media approach is never set in stone. It is a constant work in progress that changes when required. So get out there, create a strategy and begin optimizing it as you continue to grow and learn more about your business and your target audience.
Looking for a help to endorse your brand on social media? We at DMC always looking forward to assist you! Feel free to call us.